Privacy Policy

Benchmark Proactive Health Inc. Privacy Policy (the “Privacy Policy”)

Last Updated: Mar 10, 2024 

Benchmark Proactive Health Inc. (“Benchmark,” “Company,” “we,” or “us”) is committed to protecting the privacy of your personal information at all times. The Privacy Policy outlines the ways in which we collect, use, handle, and disclose your personal information. The Privacy Policy applies to any personal information, including any personal health information, you share with us through your interactions with Benchmark.  

If you have any questions about the Privacy Policy, please reach out to us via the contact information provided below.


1. Collection & Use of Personal Information

2. Storage & Transmission of Personal Information

3. Sharing of Personal Information

4. Collection and Use of Your Anonymized Data

5. Consent & Preferences

6. Access to Personal Information

7. Updates to the Privacy Policy

8. Contact Us

We collect and use your personal information for various purposes, described below:

i) Benchmark-Administered Assessments:

We collect data through assessments that we administer using third-party equipment and software. This includes your “VO2 Max” maximal exercise test results, your “Body Composition DEXA Scan” dual x-ray absorptiometry results and images, and the results of physical testing, which may include grip strength measurement, timed balance tests, vertical jump tests and other tests of strength, stability, or physical function. 

ii) Demographics & Physical Measurements:

We directly measure and/or ask you to share your height, weight, potentially waist circumference, and other similar measurements. We collect your date of birth and your biological sex, which inform many of your assessment results, as well as the normative data we provide for context.

iii) Self-Administered Data Collection:

Through self-administered assessment and monitoring, you will collect data using third-party equipment and software, and share that data with us. This includes blood pressure measurements, your glucose readings and notes you record while using a continuous glucose monitor, and data collected while using a wearable device (including heart rate data, sleep data, exercise data, journal entries, and other health and wellness information that you record or capture through the device and software).

As outlined in our Terms of Use, you will be required to agree to, and abide by, the Terms of Use (and/or “Terms of Service” and/or “License Agreement”) and Privacy Policy, and related agreements of each third-party equipment and software provider we use. You will share your data with us either by authorizing us to access it via the provider’s platform, or in certain cases where no suitable alternative is available, sending the data to us via email.

iv) Blood Testing:

If you are participating in blood testing, you will have your blood taken by our lab partner, and Benchmark will have access to your results directly via the partner’s platform. 

v) Health History

We ask you to share information about your current health status and health history (including conditions, treatments, diagnoses, family health history, prescriptions, supplementation, and related information), and aspects of your health and wellness routines. We use this information to help evaluate the suitability of certain assessments, to inform the interpretation of your results, and to personalize the recommendations we offer. We collect this information via a one-on-one video conference with you.

We store your personal information in secure databases hosted by third-party technology providers. These providers store data in Canada as well as in the U.S., and other foreign jurisdictions, with extensive security safeguards. 

In order to use our services, you consent to the use of electronic communications including email to share personal information, including personal health information. We limit the use of email for sharing personal health information, but require it when no suitable alternative (such as a password-protected software platform) is available.

We implement practices designed to secure the personal information we collect, from the risk of accidental loss or unauthorized access or disclosure. Our security measures include, but are not limited to the following:

We strongly encourage you to use safeguards to secure your personal information as well, including using secure passwords, not sharing your passwords with anyone, and adding two-factor authentication to your password-protected accounts. Additionally, we recommend that you use a secure passcode for your phone, and anti-theft security features.

We do not sell or rent your identifiable personal information. We share your identifiable personal information selectively and responsibly, under the circumstances described below:

As with all health information, we strongly encourage you to exercise discretion in determining when, how, and with whom you share any of the results or analysis of your assessments.

We aggregate and analyze our members’ data, after removing personally identifiable information, to help Benchmark, our members, or relevant third parties we partner with, learn about important health and wellness data as we collect it over time. Uses of this data may include but are not limited to: improving the value of our offering by sharing with our members any trends, benchmarks, patterns, and associations we find in the aggregated data; contributing to research we conduct ourselves or that is conducted by or with third parties; and/or contributing to our own or third party policies and decision-making. You consent to our collection and use of your anonymized data, where personally identifiable information has been removed.

You are always welcome to opt-out of our marketing communications. If you would like to stop receiving our communications, click “unsubscribe” at the bottom of any marketing email you receive, or reply “STOP” to any text message you receive from us. Alternatively, you are always welcome to contact us via email at the address provided below. You can also contact us to resubscribe in the future.

You may request that we delete your identifiable personal information by requesting this via email using our contact information provided below. With any such request, we will take steps to verify your identity. If you do so, we will remove your identifiable information from our database, except any information that we must retain for compliance with applicable laws or regulations. Please note that after deletion, we may no longer be able to provide you with the products, information or services previously available to you, including any potential updates to your assessment results or analysis that become available in the future.

You may request to access, review, and update the personal information you have provided to us and we continue to store, to ensure accuracy at any time. To make any such request, or for questions related to your information, please contact us via the contact information provided below. 

We frequently evaluate all of our policies and strive to continuously improve our practices. This includes our Privacy Policy. We will periodically review our Privacy Policy and update it to reflect any changes to our policies and/or practices. This policy is available on our website for you to review at any time and we encourage you to do so. We will indicate the date of the most recent updates to the Privacy Policy. Should we make any significant changes that we want you to be aware of immediately, we will email you to notify you of those updates. 

We invite and welcome your questions, feedback, and input on this and other policies and practices of Benchmark. Please do not hesitate to contact us to make requests related to your personal information, share your feedback, or ask any questions you have about our Privacy Policy or related practices. 

Please contact:

Nancy Van Brunt

(647) 496-6119

You may also submit any privacy questions or concerns to the Information and Privacy Commissioner of Ontario. You may do so via their website: